Privacy Policy

This information is provided in accordance with the General Data Protection Regulation (“GDPR”) and the Code on the protection of personal data (hereinafter the “Privacy Code”) to those who interact with the web services accessible by telematic means from the address www.buechi-yachting.com (hereinafter “Site”) . The information is made only for the site in question and not also for other websites that may be consulted by the user through links.

From the mentioned Site, the user will be able to access directly the virtual store (c.d. e-commerce platform), in which he will have the possibility of making any purchases online. By accessing the virtual store, will be provided, from time to time and in relation to the different purposes of data processing that may be requested (for example, for online purchase) specific information on the processing of collected data.

Specific summary information will be progressively reported or displayed on the site pages prepared for particular services on request (e.g. newsletter, direct contact, etc.).

This document can be printed using the print command in any browser’s settings.

Data controller

The consultation of the Site may involve the processing of data relating to identified or identifiable persons. The data controller is the company Gestioni Nautiche Buechi di Buechi Mark Patrice & C. S.n.c., with headquarters in via della Ferriera 29-31, 57037, Portoferraio (LI) (hereinafter “Buechi Yachting”), which may, at its discretion, delegate some or all of their functions to external technical staff, which will be required to respect the confidentiality of the information acquired and not use it for purposes other than those accepted by the user through this policy. More information on the data processors can be found at info@buechi-yachting.com. Buechi Yachting reserves the right not to comply with requests that are unlawful or unfounded.

Types of data collected

Among the Personal Data collected by Buechi Yachting, autonomously or through third parties, there are: Cookies; Usage Data; Data communicated during the use of the service; Name; Surname; Telephone number; Address; Email; Various types of Data; City; Sex; Number of Users; Statistics of the sessions.

Full details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific informative texts displayed before the collection of the same Data. Personal data may be freely provided by the User or, in the case of Usage Data, automatically collected during the use of Buechi Yachting.

Unless otherwise specified, all data required by Buechi Yachting are mandatory. If the User refuses to communicate them, it may be impossible for Buechi Yachting to provide the Service. In the cases where Buechi Yachting indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation. Users who have doubts about which data is mandatory are encouraged to contact the Owner.

The possible use of cookies – or other tracking tools – by Buechi Yachting or third party service owners used by Buechi Yachting is to provide the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through Buechi Yachting.

Method and place of processing of the collected data

Processing methods
The Data Controller takes appropriate security measures to prevent unauthorised access, disclosure, modification or destruction of Personal Data. The processing is carried out using computer and/ or telematic tools, with organizational methods and logic strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other parties involved in the organization of Buechi Yachting (administrative, commercial, marketing, legal staff, system administrators) or external parties may have access to the Data (as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Controller. The updated list of Data Processors may always be requested from the Data Controller.

Place

The Data are processed at the operating locations of the Controller and in any other place where the parties involved in the processing are located. For more information, contact the Data Controller. Your Personal Data may be transferred to a country other than the one in which you are located. For further information on the processing location, the User can refer to the section on details of the processing of Personal Data.

Storage period

Unless otherwise stated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected, and may be kept for a longer period due to any legal obligations or based on the consent of the Users.

Purpose of the Processing of the collected data

The User’s Data is collected to allow the Owner to provide the Service, comply with legal obligations, respond to requests or enforcement actions, protect its own rights and interests (or those of Users or third parties), to detect any malicious or fraudulent activity, as well as for the following purposes: Statistics, Remarketing and behavioral targeting, Advertising, Interaction with live chat platforms, Contacting the User, Viewing content from external platforms, Contact management and sending of messages and tag management.

To obtain detailed information on the purposes of processing and the Personal Data processed for each purpose, the User can refer to the section “Details on the processing of Personal Data”.

Details on the processing of personal data

Personal data is collected for the following purposes and using the following services:
Contact you

Contact form (Buechi Yachting)

The User, by filling in the contact form with his or her data, agrees to their use to respond to requests for information, a quote, or any other type indicated by the header of the form. Personal Data processed: city; surname; email; address; name; telephone number; various types of Data.

Mailing list or newsletter (Buechi Yachting)

By registering for the mailing list or newsletter, the email address of the User is automatically inserted in a contact list to which e-mail messages containing information, including commercial and promotional, related to Buechi Yachting. The User’s email address may also be added to this list as a result of registering with Buechi Yachting or after making a purchase. Personal Data processed: surname; email; name; gender.

This type of service allows you to manage a database of email contacts, telephone contacts or any other type of contact used to communicate with the User. These services may also collect data on the date and time of viewing messages by the User, as well as the interaction of the User with them, such as information about clicks on links inserted in messages.

Mailchimp (The Rocket Science Group, LLC.)

Mailchimp is an email address management and messaging service provided by The Rocket Science Group, LLC. Personal Data processed: surname; email; name; gender. Place of processing: United States – Privacy Policy.

This type of service is functional to the centralized management of tags or scripts used on Buechi Yachting. The use of these services involves the flow of User Data through them and, where appropriate, their retention.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC. Personal Data processed: Cookies; Usage Data. Processing location: USA – Privacy Policy.

This type of service allows you to interact with the live chat platforms, managed by third parties, directly from the pages of Buechi Yachting. This allows the User to contact the support service of Buechi Yachting or Buechi Yachting to contact the User while browsing its pages. In the case of an interaction service with live chat platforms is installed, it is possible that, even if the Users do not use the service, it collects Usage Data related to the pages where it is installed. Also, live chat conversations may be recorded.

Plugin Join.Chat (Slurp & Cream SL)

The Join.Chat Plugin is an interaction service with the live chat platform Whatsapp, provided by Slurp & Cream SL. Personal Data processed: Cookies; Phone number; Data communicated during the use of the service; Usage data. Treatment location: Spain – Privacy Policy.

Some of the services listed below may use Tracking Tools to identify you, or use behavioral retargeting, which means displaying advertisements tailored to your interests and behaviour, or measure the performance of ads. For more information on this, we suggest you to check the privacy policies of the respective services. Generally, services of this type offer the possibility to disable such tracking. In addition to any opt-out features provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the “How to opt out of interest-based advertising” section in this document.

Meta ads conversion tracking (pixel di Meta) (Meta Platforms, Inc.)

Meta ads conversion tracking (Meta pixel) is a statistical service provided by Meta Platforms, Inc. that links data from the Meta ad network with actions taken within Buechi Yachting. The Meta pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network ads. Personal Data processed: Usage Data; Tracking Tools. Place of processing: United States – Privacy Policy – Opt out.

Direct Email Marketing (DEM) (Buechi Yatching)

Buechi Yachting uses the User’s Data to send commercial proposals related to services and products provided by third parties or not related to the product or service provided by Buechi Yachting. Personal data processed: email.

This type of service allows Buechi Yachting and its partners to communicate, optimize and serve advertisements based on the past use of Buechi Yachting by the User. This activity is facilitated by tracking Usage Data and using Tracking Tools to collect information that is then passed on to partners who manage remarketing and behavioral targeting activities. Some services offer a remarketing option based on email lists. In addition to the opt-out features offered by the services listed below, you can opt-out by visiting the Network Advertising Initiative’s opt-out page. Users may also choose not to participate in certain advertising features through the corresponding device configuration options, such as mobile device advertising configuration options or generic advertising configuration.

Remarketing Google Ads (Google LLC)

Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google LLC that links the activity of Buechi Yachting with the advertising network Google Ads and the DoubleClick Cookie. Users can choose not to use Google cookies for ad personalization by visiting Google Ads Settings. Personal Data processed: Cookies; Usage data. Place of processing: United States – Privacy Policy – Opt Out.

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that links the activity of Buechi Yachting with the advertising network Facebook. Personal Data processed: Cookies; Usage data. Place of processing: United States – Privacy Policy – Opt Out.

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track the behavior of the User.

Google Analytics (Universal Analytics) with anonymized IP (Google Inc.)

Google Analytics (Universal Analytics) is a web analytics service provided by Google Inc. (“Google”). Google uses the collected Personal Data for the purpose of tracking and examining the use of Buechi Yachting, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalise ads on its advertising network. This integration of Google Analytics anonymizes your IP address. Anonymisation works by shortening the IP address of users within the borders of member states of the European Union or other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google’s servers and shortened within the USA. For an understanding of how Google uses data, please see the Google Partner Policy. Personal Data processed: Cookies; Usage data. Place of processing: United States – Privacy Policy – Opt Out.

Google Analytics (Universal Analytics) (Google Inc.)

Google Analytics (Universal Analytics) is a web analytics service provided by Google Inc. (“Google”). Google uses the collected Personal Data for the purpose of tracking and examining the use of Buechi Yachting, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalise ads on its advertising network. For an understanding of how Google uses data, please see the Google Partner Policy. Personal Data processed: Cookies; Usage data. Place of processing: United States – Privacy Policy – Opt Out.

Plugin Burst Statistic (Burst Statistics BV)

Buechi Yachting uses an internal statistics system with the WordPress plugin developed by Burst Statistics BV. Personal Data processed: Cookies; Usage data. Place of processing: Netherlands – Privacy Policy.

Yandex Metrica (YANDEX, LLC)

Yandex Metrica is a heat mapping and statistics service provided by YANDEX, LLC. Yandex Metrica can be used to identify which areas of a page are the subject of cursor or mouse clicks so that it can detect which areas attract the most interest. Personal Data processed: Cookies; Usage data. Place of processing: Russia – Privacy Policy.

Google Analytics 4

Google Analytics is a statistical service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller handles the processing of Data (“Google”). Google uses the collected Personal Data for the purpose of tracking and examining the use of Buechi Yachting, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalise ads on its advertising network. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before data is recorded in any data center or server. To find out more, you can consult the official documentation of Google. For an understanding of how Google uses data, please see the Google Partner Policy. Personal Data processed: Usage data; number of Users; session statistics; Tracking tools. Processing location: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

This type of service allows you to view content hosted on external platforms directly from the pages of Buechi Yachting and interact with them. If a service of this type is installed, it is possible that, even if the Users do not use the service, it collects traffic data related to the pages in which it is installed.

Widget Google Maps (Google Inc.)

Google Maps is a map display service operated by Google Inc. that allows Buechi Yachting to integrate such content within its pages. Personal Data processed: Cookies; Usage data. Place of processing: United States – Privacy Policy.

Google Fonts (Google Inc.)

Google Fonts is a service for displaying font styles managed by Google Inc. that allows Buechi Yachting to integrate such content within its pages. Personal Data processed: Usage data; various types of Data as specified by the privacy policy of the service. Processing location: United States – Privacy Policy.

Information on how to opt out of interest-based advertising

In addition to any opt-out features provided by any of the services listed in this document, Users can read more about how to opt out of interest-based advertising in the appropriate section of Cookie Policy.

Further information on the processing of Personal Data

The following privacy policy and cookie policy is also valid for the following domains: buechi-yachting.com, buechi-yachting.it, buechiyachting.com and buechiyachting.it. The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and possible delivery. The Personal Data collected to complete the payment may be those related to the credit card, the current account used for the transfer or other payment instruments provided. The payment data collected by Buechi Yachting depend on the payment system used.

Cookie Policy

Buechi Yachting makes use of Tracking Tools. To learn more, Users can consult the Cookie Policy.

Further information for users

Legal basis of the processing

The Data Controller processes Personal Data relating to the User if one of the following conditions applies:

  • the User has given consent for one or more specific purposes.
  • the processing is necessary for the execution of a contract with the User and/or for the execution of pre-contractual measures;
  • the processing is necessary to comply with a legal obligation to which the Data Controller is subject;
  • the processing is necessary for the execution of a task in the public interest or for the exercise of public authority vested in the Data Controller;
  • the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

It is always possible to ask the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, provided by a contract or necessary to conclude a contract.

Further information on the storage time

Unless otherwise stated in this document, Personal Data is processed and stored for the time required by the purpose for which it was collected, and may be kept for a longer period due to any legal obligations or based on the consent of the Users. Therefore:

  • The Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of such contract is completed.
  • The Personal Data collected for purposes attributable to the legitimate interest of the Controller will be retained until such interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.

When processing is based on the consent of the User, the Data Controller may store the Personal Data for a longer period until such consent is revoked. In addition, the Data Controller may be required to retain Personal Data for a longer period to comply with a legal obligation or by order of an authority. At the end of the retention period, the Personal Data will be deleted. Therefore, at the end of this period, the right to access, delete, rectify and the right to data portability can no longer be exercised.

User’s rights based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights with respect to the Data processed by the Controller. In particular, within the limits provided by law, the User has the right to:

  • revoke the consent at any time. The User can withdraw the consent to the processing of their personal data previously expressed.
  • oppose the processing of your Data. The User may object to the processing of their Data when it takes place under a legal basis other than consent.
  • access your Data. The User has the right to obtain information about the Data processed by the Controller, on certain aspects of the processing and to receive a copy of the Data processed.
  • verify and request rectification. The User may verify the correctness of their Data and request its update or correction.
  • obtain the restriction of processing. The User may request the limitation of the processing of his Data. In this case, the Data Controller will not process the Data for any other purpose than their storage.
  • ottenere la cancellazione o rimozione dei propri Dati Personali. L’Utente può richiedere la cancellazione dei propri Dati da parte del Titolare.
  • receive your Data or have it transferred to another owner. The User has the right to receive his Data in a structured format, commonly used and readable by automatic device and, where technically feasible, to obtain its unhindered transfer to another owner.
  • to file a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Users have the right to obtain information about the legal basis for the transfer of Data abroad, including to any international organization governed by international law or consisting of two or more countries, such as the UN, as well as regarding the security measures taken by the Data Controller to protect their Data.

Details of the right to object
When the Personal Data are processed in the public interest, in the exercise of public authority vested in the Controller or to pursue a legitimate interest of the Controller, Users have the right to object to processing for reasons related to their particular situation. Users are informed that, if their data is processed for direct marketing purposes, they can object to the processing at any time, free of charge and without giving any reason. If the Users object to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To find out whether the Data Controller processes Data for direct marketing purposes, Users can refer to the respective sections of this document.
How to exercise rights

Any requests for the exercise of the rights of the User may be addressed to the Owner through the contact details provided in this document. The request is free of charge and the Owner will reply as soon as possible, in any case within one month, providing the User with all the information required by law. Any corrections, deletions or limitations of the processing will be communicated by the Controller to each of the recipients, if any, to whom the Personal Data has been transmitted, unless this proves impossible or involves a disproportionate effort. The Owner informs the User of these recipients if he requests it.

Further information on processing

Defence in court The User’s Personal Data may be used by the Owner in court or in the preparatory stages to its possible establishment for the defense against abuse in the use of Buechi Yachting or related services by the User. The User declares to be aware that the Data Controller may be obliged to disclose the Data by order of public authorities. Specific information At the request of the User, in addition to the information contained in this privacy policy, Buechi Yachting may provide the User with additional and contextual information regarding specific Services or the collection and processing of Personal Data. System and maintenance logs For operational and maintenance needs, Buechi Yachting and any third-party services used by it may collect system logs, that is files that record interactions and may also contain Personal Data such as the IP address of the User. Information not contained in this policy Further information regarding the processing of Personal Data may be requested at any time from the Controller using the contact details. Changes to this privacy policy The Data Controller reserves the right to make changes to this privacy policy at any time by notifying users on this page and, if possible, on Buechi Yachting as well as, where technically and legally feasible, by sending a notification to the Users through one of the contact details that it has. Please consult this page frequently, referring to the last date of amendment indicated at the bottom. If the changes affect processing whose legal basis is consent, the Controller will collect the consent of the User again, if necessary.

Definitions and legal references

Personal Data (or Data)
Personal data is any information which, directly or indirectly, including in connection with any other information, including a personal identification number, identifies or can identify a natural person.

Usage data
Are the information collected automatically through Buechi Yachting (also from third party applications integrated in Buechi Yachting), including: IP addresses or domain names of computers used by the User who connects with Buechi Yachting, the addresses in URI notation (Uniform Resource Identifier), the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response from the server (good end, error, etc.) the country of origin, the characteristics of the browser and operating system used by the visitor, the various time-related connotations of the visit (for example, the length of time spent on each page) and details of the route followed within the Application, with particular reference to the sequence of pages consulted, parameters related to the operating system and computer environment of the User.

User
The individual using Buechi Yachting which, unless otherwise specified, coincides with the Data Subject.

Interested
The individual to whom the Personal Data relates.

Data Controller
The natural, legal person, public administration and any other entity that processes personal data on behalf of the Controller, as set out in this privacy policy. The natural or legal person, public authority, department or other body which, individually or jointly with others, determines the purposes and means of processing personal data and the instruments used, including safety measures relating to the operation and use of Buechi Yachting. The Data Controller, unless otherwise specified, is the owner of Buechi Yachting.

Buechi Yachting (or this Application)
The hardware or software tool by which Personal Data of Users is collected and processed.

Service
The Service provided by Buechi Yachting as defined in its terms (if any) on this site/application.

European Union (or EU)
Unless otherwise specified, any reference to the European Union contained in this document is understood to include all current member states of the European Union and the European Economic Area.

Cookie
Cookies are tracking tools that consist of small pieces of data stored in the User’s browser.

Tracking tool
Tracking Tool means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – which allow us to track Users, for example by collecting or saving information on the User’s device.

Legal information
Unless otherwise stated, this privacy policy applies exclusively to Buechi Yachting.

Document updated on 5 November 2024